The results show a list of spammy backlinks and links from irrelevant websites with low authority. If spammy websites link to you, there’s an option in Google Search Console to disavow these links. You should only use the disavow tool if you have received a manual penalty from Google for unnatural links. Canonical tags tell search engines which version of a page should be prioritized when dealing with duplicate or near-duplicate content.
Conclusion on doing SEO audits
Making sure your website is optimized for users and search engines can help it rank better and attract more organic traffic. An SEO audit is a complete analysis of all factors that affect a website’s visibility in search engines. It identifies issues that impact visibility, rankings, and user experience.
- Field data reflects the experiences of real users accessing your pages on real devices, providing more accurate insight into how your optimizations impact real performance.
- Perfect to make sure your website stays optimized and competitive.
- These clues tell you if Google is encountering duplicate content and choosing another URL as canonical, or if pages you intended to have indexed aren’t being indexed.
- This approach keeps your strategy sharp and ensures you’re always spending where you need it most.
What are the benefits of site audits?
Without a clear picture of the current situation, it’s nearly impossible to develop an effective SEO strategy. An SEO audit is a structured method for getting a clear overview of how well your website is optimized. In essence, it’s a report consisting of a long list of SEO factors and how well your site or page is optimized for each one. Another common SEO mistake an SEO audit can help you fix is losing rankings for your top-performing pages.
Use an all-in-one SEO audit tool (Semrush or Ahrefs)
An SEO audit is important because it reveals problems with any site’s SEO so you can address them and start ranking where you belong. SEO Anomaly An SEO audit will reveal problems with any site’s SEO so you can address them and start ranking where you belong. An SEO audit tool (like Seobility) can help you find those issues quickly. To illustrate, I also ran Noob Norm through some other SEO audit tools (after the fixes). Duplicate content refers to duplicate “main” content and pages, like duplicate blog posts, product pages etc. This can cause various SEO issues if not dealt with correctly and is therefore an important part of any audit.
We sorted through the site to figure out which pages were actually useful and which ones were just clutter. Instead of scrapping everything, we decided to consolidate the information. A Google penalty can be disastrous, but if you’re in the same situation, don’t panic. Make sure you always follow the best link-building practices to avoid such issues. Go through all your SEO issues in the All issues overview report.
