This multi-faceted approach not only drove significant local traffic but also solidified their reputation as a leading civil engineering firm across every market we targeted. This structured data powers rich snippets that boost both visibility and click-through rates. For instance, with Pape-Dawson, we applied LocalBusiness schema across all their SEO Anomaly location landing pages.
Off-page SEO refers to optimization techniques that are done outside of your own website. The goal of off-page SEO is to get both search engines and searchers to view your website as a trustworthy source, by boosting its authority and credibility. This can be done by other reputable places on the Internet, like pages, sites, and people. This can look like link building, social media marketing, guest blogging, influencer marketing, and other promotional activities in order to help improve your website’s ranking on search engines.
Qué son las palabras clave y por qué son esenciales en tu estrategia SEO
Here’s a simple explanation of meta tags SEO, with tips for adding meta tags to any website. Let’s finish off with some SEO strategies, best practices, and tips to help you get the most out of your time. You can refer to our more in-depth how-to on keyword research here. Image SEO relies heavily on technical and on-page optimizations while local SEO is more about off-page and on-page optimizations.
Increased traffic
It’s worth considering the use of a compression tool to reduce file sizes before uploading images, videos, and gifs. Sites like TinyPNG compress images in bulk, while Google’s Squoosh can shrink image files to microscopic sizes. However, you choose to compress your media, keeping files in the kilobytes (KB) range is a good rule of thumb. This is a small but important step in the SEO process, especially for mobile optimization.
- Crawl errors occur when crawlers (search engines, bots, etc.) cannot reach a page.
- According to SemRush, “In English, worldwide, 88% of searches on desktop are on Google.
- Now that you’ve found the best keywords, you need to put them to work in order to get SEO results (search-driven traffic, conversions, and all that good stuff).
- No SEO person, not even me, can predict if and when this will change.
Other than frequent algorithm updates by Google, smart SEOs keep coming up with new and effective SEO tactics. The best way you can learn SEO is by applying the acquired knowledge to an actual website. Learning only SEO theory won’t help much if you’re not testing it on a site. Besides, testing things for yourself also gives you an opportunity to improve upon the conventional wisdom over time. Off-page SEO is closely related to media marketing, digital PR, and brand management. And if you’re looking for an A-Z course on how to do editorial SEO (for SaaS and media companies), you can check out my Content Marketing Course.
Before committing to any agency, ask if content development services are offered and, if so, how these services are priced. When choosing an SEO company, it is best to know what you are looking for and what goals you have in mind to help you grow. Do you want to focus on organic growth only or will you need other services like paid ad management as well? Make sure their team is communicative, and spend time digging into reviews of their services by business owners who serve in industries like yours. Be wary of SEO companies who promise HUGE results in very short amounts of time, and do not overextend your budget without full transparency about how your metrics will grow. Effective SEO is crucial for driving quality traffic to your website.